Molina HealthCare sought to revolutionize its sales training program by incorporating a gamified approach to make the learning experience more engaging and memorable. The objective was to showcase the 8-step sales process in a creative manner, enhancing the training process for new employees and setting Molina apart from its competition.
The Experience
The user is transported to a captivating outdoor scene featuring an ancient portal with missing gemstones. The primary goal is to find and place the gemstones in the correct slots to activate the portal, revealing key information from each of the 8 sales steps.
As users progress, they ascend a mountain, visually displaying their journey through the steps. Reaching the peak marks the completion of the process. Upon placing the final gemstone, a challenge arises – users must now arrange all the gemstones in the correct order, testing their recall of each step’s key points.
Key Features
Engaging Storyline: The outdoor scene and ancient portal provide a visually appealing and immersive environment, enhancing user engagement.
Progress Visualization: Ascending the mountain visually represents the user’s progression through the 8 steps, reinforcing a sense of accomplishment.
Interactive Challenges: Placing gemstones and recalling key takeaways in the correct order adds an interactive layer, promoting active learning.
Gamification Principles: Leveraging game elements and challenges aligns with research indicating increased information retention through gamified learning experiences.
Key Takeaways
Enhanced Retention: Research supports the inclusion of gamification in learning, contributing to improved information retention.
Visual Cues: Strategic use of colors and scenery establishes connections between steps and locations on the mountain, aiding users in memorizing key points.
Positive Feedback: Molina employees described the gamified experience as a refreshing addition to the training program, making the learning process enjoyable.
Iterative Improvements: Ongoing updates and refinements are being made to further enhance the training experience, incorporating user feedback and evolving industry standards.
Technical Overview
The gamified sales process training for Molina HealthCare was brought to life through the integration of Unity3D and WebGL technology, ensuring seamless accessibility via web browsers without the need for additional plugins. The cross-browser compatibility ensured a consistent user experience across various platforms, making the training accessible to a diverse audience. Developing for WebGL presented itself with its own challenges:
Optimizing Performance: Ensuring smooth performance while maintaining visual richness was crucial. Unity3D’s performance optimization tools were employed to streamline the experience, balancing graphical fidelity with responsive interactions.
WebGL Compatibility: Addressing potential compatibility issues across different browsers was a key consideration. Rigorous testing and optimization were performed to guarantee a consistent and reliable experience for users using various web browsers.
Conclusion
The gamified sales process training successfully achieved its goal of making the learning experience for Molina HealthCare’s new employees both enjoyable and effective. By incorporating elements of gamification, visualization, and interactive challenges, the program stands as a testament to the innovative approach taken to differentiate Molina in the competitive landscape. As the training experience continues to evolve, Molina remains committed to staying at the forefront of engaging and effective employee onboarding.